Protecting Brand Equity in the Age of Virality


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25:05

The New Era of Touring & Live Music Events: Exploring Opportunities for Brands


As social media and short-form digital video continue to grow and be a top priority for marketers, understanding how to maximize ad campaign performance in user-generated content environments is vital for a brand’s success. But in a format that values virality, how can marketers ensure their brands are staying protected from unsafe content while also driving results?
Yannis Dosios Chief Commercial Officer
Integral Ad Science
Deva Bronson EVP, Global Brand Assurance
Dentsu
Kerry Flynn Media Deals Reporter
Axios
Jay Altschuler Senior Vice President, Global Media & Agency Relations
Mastercard


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