Regain Control in a Privacy-Centric Future with Data Standards

Keeping the analytics status quo won’t work in a privacy-centric marketing landscape. But how can marketers ensure their data is consistent and valuable? By establishing an effective data strategy. Hear from marketing leaders and industry researchers on what it takes to design and implement a successful data strategy. This session will explore methods to stay ahead of the changing adtech landscape, enhance content performance and navigate the evolution of AI.