Why Advertising Must Save TV

The unfortunate truth is that the advertising industry is no stranger to waste: a staggering 40% of ad dollars were wasted in 2022 alone, amounting to over $130 billion. Gone are the days of all buys being based on age and gender demos in hopes of driving ROI, an antiquated approach that wastes time and money on eyeballs that don’t convert. In this session, our panelists will share strategies to drive business outcomes using advanced audiences, eliminating slack and wasteful ad spend in the system along the way.