TV continues to battle against the largest digital players for a share of ad budgets. While TV has its distinct advantages, digital provides stronger measurement and attribution. Is it time for TV to further accelerate towards digital attributes: impression-based, data-driven, measurability and accountability? During this session, our expert panel will share thoughts on how advertisers, agencies and TV providers can adapt to the evolving media landscape.
Kevin Arrix
Senior Vice President
DISH Media
Mike Shields
Founder
Shields Strategic Consulting
Molly Finnerty
Chief Investment Officer
Zenith
Seema Patel
Senior Vice President, Data Enterprise
TelevisaUnivision
