Is the End Near? Signal Loss is 6,000 Hours Away


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25:05

The New Era of Touring & Live Music Events: Exploring Opportunities for Brands


The last remaining signal is about to fall: the end of third-party cookies on Chrome is closer than it’s ever been. This represents the true beginning of a new era of engagement for publishers, marketers and the rest of the ecosystem — and many have already made the shift to sustainable solutions that enable them to plan and build beyond the end of these signals. Join this panel to hear from all parts of the industry on their journeys to move beyond third-party signals, what they’ve learned and how they’re moving forward.
Travis Clinger SVP, Activations & Addressability
LiveRamp
Samantha Jacobson Chief Strategy Officer, Executive Vice President
The Trade Desk
Patrick McCarthy SVP Programmatic Monetization
Dotdash Meredith
Giovanni Gardelli VP, Ads Data Product
Yahoo


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