Personalization 2.0: Connect with Consumers in Public Spaces

Personalization should take a literal, contextual approach in public spaces—using the pairing of audience + location. The beauty of advertising in public spaces is that you know where your audience is, and can make predictions about their mindset. Creative tools like audience targeting, AI, AR, and dynamic messaging add additional personalization and context. We’ll explore how to creatively use the original one-to-many medium for a one-to-one experience.