Curbing Complexity: Creating an Optimal Commerce Media Supply Chain

Commerce and retail media present immense revenue and ROI opportunities for commerce media networks and advertisers. However, the digital supply chain that has emerged for these valuable transactions is rife with fragmentation and inefficiencies and must evolve to accommodate the next phase of commerce media growth. Discover how commerce media has evolved over the course of its meteoric rise, the challenges to continued growth and how the commerce media supply chain can become more balanced, transparent and efficient.