Leveling Up: Gaming's Role in Shaping the Future of Advertising


Up Next:

35:51

Performance at Scale: Overcoming Fragmentation in CTV


Join Anzu, dentsu, IAS, and The Trade Desk as they break down the gaming landscape and look at what we can expect from the channel in 2024. They will also discuss the evolving position gaming holds in advertisers' mindsets and the shift away from it being an experimental channel to a core component of media plans, helping to extend reach and engagement.
Nerissa MacDonald EVP Global Sales
Anzu
Jackie Lankelis GM, Global Agency Partnerships
The Trade Desk
Amanda Garber Product Marketing Manager
Integral Ad Science
Anthony Vargas Associate Editor
AdExchanger
Sarah Stringer EVP, Head of Innovation & US Media Partnerships
dentsu


Try these courses



Learning Path:

The Fundamentals of Advertising

7 Videos, 2.25 hrs
Learning Path:

The Fundamentals of Generational Marketing

5 Videos, 2.5 hrs