Brand Alchemy: Turning Your IP Into Content Gold

Immerse yourself in the transformative power of storytelling with our panel of distinguished C-suite executives from various industries. We'll explore leveraging iconic brand IP to reach audiences, how brands can think about creating NEW IP to build beyond transactional brick and mortar and why creating compelling content can become the engine driving your brand's value, extending narratives that not only resonate beyond traditional audiences but also build substantial enterprise value.