Why are Brands Turning to Documentary Films: Behind the Scenes of “The Big Idea”


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Making Entertainment That Moves People


Why are brand films continuing to grow as a marketing medium? Find out by joining us for an insider’s conversation around “The Big Idea,” one of the most inspiring brand films of this year. This new documentary series from MIT Solve, made with the generous support of HP, follows three entrepreneurs as they bring their groundbreaking innovations to life, each with the goal of addressing systemic world problems. All three subjects hit roadblocks in their journey until they applied to MIT Solve.
Marcus Peterzell Founder & CEO
Passion Point Collective
Bridget Weiler Director of Marketing and Communications
MIT Solve
Sunshine Flint Editor, Content & Creative
HP
Jesse Weinraub Senior Director of Content Development & Entertainment Partnerships
Condé Nast Entertainment


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