From Buying to Building: Scaling AdTech

Chasing the next buzzword and AdTech point solution is not what scales an agency’s business or retains clients. As tech and media continue to intertwine, the future of agencies is tied closely to the strategic decisions they make for their business, their team, and their clients’ campaigns. Off-the-shelf AdTech solutions often don't meet clients' complex and emerging needs. What happens when an agency shifts from a buying mindset to a building mindset for its AdTech stack?