Stitching the myriad of ad tech point solutions together can be overwhelming for marketers. Join Adform’s John Piccone and a panel of brand experts as they tackle questions like:
• Which solutions should be in-sourced vs. outsourced to agency partners?
• What productivity gains can be generated based on the “Stack” they build?
• How does the data output from these solutions impact their media activation strategy?
• What, if any, is the single source of truth to shape a brand’s relationship with their customer?
John Piccone
Regional President, Americas
adform
Kate Clough
Global Media Director
Lenovo
Robert Tas
Partner
McKinsey & Company
Up Next:
14:20
Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph
20:42
Making Entertainment That Moves People
25:05
The New Era of Touring & Live Music Events: Exploring Opportunities for Brands
Try these courses
Learning Path:
The Fundamentals of Programmatic
4 Videos, 2.25 hrs
Learning Path:
The Fundamentals of Data Marketing
7 Videos, 3.25 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.
.jpg)
