Driving The Transition from Linear TV Advertising to CTV


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20:42

Making Entertainment That Moves People


Join Frost Prioleau, Co-Founder/CEO of Simpli.fi, and James Moore, CRO of Simpli.fi, and a panel of experienced TV/CTV advertising buyers as they discuss the various factors that are impacting the transition of linear advertising budgets to CTV, and what is needed to accelerate that transition. Topics to be discussed include planning, targeting, workflow, pricing, measurement, and more.
James Moore Chief Revenue Officer
Simpli.fi
Frost Prioleau Co-Founder & CEO
Simpli.fi
Lee Doyle EVP, Group Managing Director
Empower Media
Maya Simonian EVP
TouchPoint Integrated Communications


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