Your creative is the key to unlocking performance in Reels – one of Meta’s fastest-growing ad formats. In this session, hear about ways marketers are leveraging validated creative best practices and how they are continuing to drive innovation by bringing imagination and authenticity to their ads campaigns in order to develop deeper connections with customers, reach untapped audiences and deliver better advertising performance.
Bianca Bradford
Director, Head of Agency, North America
Meta
Rory McClenaghan
Group Strategy Director
Volt
Michelle Nagel
Senior Marketing Manager
Miller Lite at Molson Coors
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