The Swayable Story and the Superpower of Pre-Testing to Prove Lift

Join James Slezak, CEO/Founder of Swayable, and Lance Pillersdorf, CEO of Advertising Week, as they discuss the seismic shift the advertising world is undergoing. Top brands are moving to adopt new proactive pre-testing methodologies to prove lift in attitudes and intent. Storytellers now have the data to change hearts and minds, not just click-throughs. We'll learn how to combine smart strategy, great creative, and deep data insights from Swayable to prove lift before executing campaigns.