#WalkingDeadvertising: Turning the Series Finale into a Cultural Event

Entertainment marketing that integrates brands into television beyond the 30-second spot is a no-brainer for brands eager to borrow cultural cache from television series that viewers already know and love. Ryan Reynolds’ Maximum Effort, Jimmy Kimmel’s Kimmelot and AMC Networks' Content Room took that idea to the next level with their multi-brand creative collaboration around the series finale of AMC’s The Walking Dead.