Entertainment marketing that integrates brands into television beyond the 30-second spot is a no-brainer for brands eager to borrow cultural cache from television series that viewers already know and love. Ryan Reynolds’ Maximum Effort, Jimmy Kimmel’s Kimmelot and AMC Networks' Content Room took that idea to the next level with their multi-brand creative collaboration around the series finale of AMC’s The Walking Dead.
Dan Sanborn
Head of Marketing, President
Kimmelot and Wheelhouse Labs
Mike Sipala
Vice President of Sales
AMC Networks Content Room
Erin Ashley Simon
Host, broadcaster and gaming executive
XSET
Dan Donovan
Chief Creative Officer
Maximum Effort
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