The Next Frontier of Connected TV is Outside the Living Room

With its advent, CTV fundamentally changed the experience of watching and advertising on television. It provided on-demand access to more content than ever before and changed the paradigm of advertising — with new targeting options and creative capabilities. CTV has now expanded to TV viewership outside of the home, creating a new and greater optionality for marketers. Join Atmosphere CRO Ryan Spicer in a conversation on the ways in which CTV technology can be utilized to move beyond conventional TV advertising.