Loudly Calling “Bullshit” on Brand Wokeness/Brokeness

Going woke doesn’t mean going broke — and countless cases and data sets are disproving those myths. Yet Bud Light is the most recent example where woke boycotts give pause, and hesitance becomes the enemy of progress. Can we just honestly discuss how — for the foreseeable future — trolls and opposition are an unusual short-term KPI, proving that in the long run, you’re on a trajectory for inclusive brand growth? Can we assess the reality of anti-woke boycotts and move past them faster?