Loudly Calling “Bullshit” on Brand Wokeness/Brokeness

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Making Entertainment That Moves People

Going woke doesn’t mean going broke — and countless cases and data sets are disproving those myths. Yet Bud Light is the most recent example where woke boycotts give pause, and hesitance becomes the enemy of progress. Can we just honestly discuss how — for the foreseeable future — trolls and opposition are an unusual short-term KPI, proving that in the long run, you’re on a trajectory for inclusive brand growth? Can we assess the reality of anti-woke boycotts and move past them faster?
Kate Wolff CEO
Lupine Creative
Rich Ferraro Chief Communications Officer
Carlos Santiago Co-Founder of AIMM, President & Chief Strategist, SSG

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