The Sun Rises in the US

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The Sun Rises in the US: The Sun has a massive heritage as one of the UK’s most-loved news brands and in 2020, it launched in the US. In this session, The Sun’s EVP and Publisher Dominic Carter and US Entertainment Editor Gina Bacciocchi will discuss the brand’s entry into the competitive American market, discussing the content and commercial engagement strategies that have generated its rapid growth.
Dominic Carter EVP and Publisher
The Sun
Matt Scheckner Chairman
Advertising Week
Gina Bacchiocchi Entertainment Editor
The Sun US

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