Google raked in almost $60 billion in advertising revenue in Q2 2022 alone. Comparing Google to any competitor is an exercise in futility: even Facebook only drew in a meager $28 billion during the same time period. So why would anyone leave the leader in tech ad revenue for a smaller company?
In this session, Kevin O’Kane, Chief Advertising Officer at SmartNews, will detail the lessons learned during his time at Google and will dig into the lucrative opportunities advertisers can capitalize on through working with news apps
Kevin O'Kane
Chief Advertising Business Officer
SmartNews
Ruth Mortimer
Global President
Advertising Week
