Replay Session: The Importance of Accurate Asian and Pacific Islander Female Representation: SeeHer and Gold House

Missed this session earlier live at Advertising Week New York? Catch it online right here at the Amazon Ads Channel in a replay of one of our hit sessions. Unconscious bias continues to influence how Asian and Pacific Islander (API) female characters are depicted in media and marketing. To help creative teams more accurately represent API women and girls in these industries, SeeHer, the largest global movement to eliminate gender bias in advertising and entertainment, Gold House, the leading Asian and Pacific Islander changemaker community, AMC Networks, Meta, Paramount Network, Publicis Groupe, Shutterstock, and more have joined forces to create the first-ever #WriteHerRight: API Female Storytelling Guide.