Out of the Ring: Building Iconic Brands Online with WWE Superstar Becky Lynch

Creating influential, profitable and authentic digital content is no easy feat, but WWE Superstar Becky Lynch and VP of Digital Steve Braband have mastered the art of captivating audiences online. Becky Lynch will discuss how she uses social media to connect with her fans on a deeper level, while Steve will discuss WWE’s digital strategy, shedding light on their approach to how WWE has established itself as a digital powerhouse with more than 1 billion fans across its social media platforms.