Branding Through Community, The Athlete Perspective

Aaron Williams is a six-year NFL veteran, coach, advocate, and tech entrepreneur. Aaron was selected in the second round of the 2011 NFL draft by the Buffalo Bills. Due to injury, Williams retired as a Buffalo Bill in 2018. Following his professional football career, Williams has coached high school and All-Star football games, such as the prestigious U.S. Army All-American game. He's also a sought-after speaker, providing motivational guidance and opioid awareness education to high school-aged athletes. Active in the community, William has a high school scholarship program in his name through the nonprofit Partners in Education. This scholarship aids special-needs students in attending college. Additionally, he's currently working with an Austin-area contractor to help build affordable living communities in the city. Williams is currently developing an app to aid will provide athletes with dynamic recruiting and development support and information through every phase of an athlete's lifecycle. It will also create a space for mutually-beneficial relationships with career athletes. William attended the University of Texas at Austin. Williams and his family currently reside in Austin.