Who Do We Trust and Why? The Power of Trusted Experts for Social Good Campaigns

Achieving reach, relevance, trust, authenticity, subject matter expertise, personal connections and the desired meaningful action can seem like it is just too much to expect from an individual influencer or celebrity partner. And that’s because it is! This panel will break down how pairing influencers who have reach with trusted experts who have the facts can drive additional support for your campaign or cause.