Linear to CTV advertising and digital to big screen are a once-in-a-generation transformation. But simply shifting budget to CTV isn’t enough. CTV advertising must be done differently than TV, search and social.
Join this session to explore the audience-centric, content-agnostic and cookieless approaches to targeting and measurement that will unlock the full potential of this new medium and turn CTV into a performance channel finely tuned to deliver 10X+ lift in ROAS while regaining iOS visibility.
Fabrice Beer-gabel
Vice President of Strategy
Intent IQ
Joel Cox
Co-founder
Strategus
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