In industries with similar products and offers, it is increasingly difficult for marketers to find new ways to stand out from the competition. How do you capture consumer attention and build brand preference to avoid the sea of sameness?
In this session, hear from women leading the charge within their marketing organizations about how they are differentiating their brands by bringing together data and creative into one process.
Erin Arnett
Head of Industries
VidMob
Laura Troy
Director, Social Media US & Canada
Marriott International
Christine White
Head of Content, Social and Media, Integrated Marketing
Ulta Beauty
Jessica Douglass
Global Director, draftLine Transformation
Anheuser-Busch InBev
Up Next:
20:42
Making Entertainment That Moves People
25:05
The New Era of Touring & Live Music Events: Exploring Opportunities for Brands
14:20
Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph
Try these courses
Learning Path:
Sports Marketing
6 Videos, 3.5 hrs
Learning Path:
The Fundamentals of Data Marketing
7 Videos, 3.25 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.