Why Action-Based Marketing Needs to Replace People-Based Marketing

What is action-based marketing? It's the term every marketer needs to know as it will replace people-based marketing. Surfside discovered action-based marketing through its work in the cannabis space — when most usual marketing channels are shut to you, you have to adapt and lean into new ways to reach people. Join Surfside's Co-Founder/Co-CEO and the Director of Digital Marketing at PharmaCann Inc., one of the nation’s largest privately held, vertically integrated cannabis companies, as they take you through a case study in how this new marketing philosophy can revolutionize any business and help you discover new marketing approaches. Expect to learn everything you need to know for 2023.