Elevating and Optimizing Addressable Advertising Across Platforms

Brands continue to adopt addressable advertising and see the benefits it can provide in cutting waste, increasing efficiencies and measuring ROI. But with audience fragmentation and viewers’ attention divided between linear and digital platforms, there is a greater need than ever to focus on a holistic, convergent TV solution where brands and advertisers are able to precisely reach their target and streamline buying across screens at scale.