Unlocking Attention to Drive Short-Term and Long-Term Impact


Up Next:

20:42

Making Entertainment That Moves People


Learn how brands like Bacardi work with partners such as Snap Inc. to evaluate marketing efforts that capture consumers’ active attention for positive business outcomes.
Sébastien Hernoux Chief Data &Technology Officer
OMD
Dr. Karen Nelson-Field Founder and CEO
Amplified Intelligence
David Roter Head of Global Agency Development
Snap
Caty Grzymajlo Strategic Insights & Analytics Director, Global & NAM
BACARDI Rums


Try these courses



Learning Path:

Marketing For Small and Medium-Sized Businesses

5 Videos, 3.75 hrs
Learning Path:

Sports Marketing

6 Videos, 3.5 hrs