Applying Performance Marketing Measurement to Brand Marketing

Digital platforms provided a gold rush of opportunities to optimize marketing spend. But the benefits of optimizing click-throughs and conversions are largely tapped. The largest opportunity for optimization sits at the top of the funnel, where unique ads drive consideration and intent via powerful storytelling. Traditionally, top-of-funnel ads require large media buys and a leap of faith that demand will flow down to intent. Until now. Join Bain and Swayable for a discussion on how to optimize brand marketing