Why User Experience is Key to Advertising Across Any Screen from TV to OOH

To successfully engage consumers on any screen, whether it's through their living room TV, their phone or a screen at a restaurant or airport, delivering a good ad experience is necessary to drive positive brand affinity for both the content owner and the advertiser. In this panel, leaders from companies hyper-focused on providing users with great ad experiences talk about the best practices they’ve learned and applied to their businesses.