With the advent of streaming live sports, the introduction of ad-supported tiers from premium SVODs, and the rapid adoption of FAST apps, it is clear that CTV is an increasingly important part of the TV ad ecosystem.
Yet, CTV walled gardens make independent, transparent measurement especially challenging for marketers.
Join this conversation, where we’ll discuss what the industry can do now and needs to do in the future in order to align Linear and CTV campaign measurement.
Kevin McGurn
President of Sales and Distribution
Vevo
Neala Brown
VP, Insights
Teads
Justin Fromm
Head of Insights
Samsung Ads
.jpg)
