Recession-Proofing Brand Budgets

In times of economic uncertainty, marketers have a rare opportunity to take market share and gain a competitive advantage. Studies show that sales of companies that were aggressive recession advertisers rose dramatically over those that cut ad spending. In a less noisy ad environment, it’s easier to be seen and heard. Join Deb Stambaugh, Chief Marketing Officer of global advertising technology company Quantcast, for a discussion about how marketers can invest in brand advertising and impact the bottom line at the same time.