Speaking Their Language: How Memes Break Through to Marketing-Weary Consumers

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The New Era of Touring & Live Music Events: Exploring Opportunities for Brands

According to Instagram, meme content gets shared 7x more than non-meme content on the app. From the meme illuminati to the Advertising Week stage, Doing Things Media, the company behind some of the Internet’s most shareable content (MiddleClassFancy, Recess Therapy, RadDad, NeatMom and many more), will discuss the hottest social marketing trends, how brands are authentically connecting with younger audiences and how to create attention with tangible impact through cultural relevance.
Danny Mandelbaum VP of Marketing
The Long Drink Company
Austin Pollock Head of Brand Partnerships
Doing Things Media
Annie Highfield Brand Manager of Social Advertising and Influencer
KFC US (Yum! Brands)

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