Today’s measurement landscape is pure chaos. Everything from changing consumer behavior and converging media channels to shifting technology standards are fueling the fast-paced and complicated ecosystem. This dynamic prevents consistency for marketers.
So, where should marketers place their bets and invest when it comes to measurement? Will we ever return to a world with a few reliable standards, or will constant change be the new status quo?
Laura Manning
VP of Measurement
Lucid, A Cint Group Company
Andrea Zapata
EVP, Head of Ad Sales Research, Measurement and Insights
Warner Bros. Discovery
Asaf Davidov
Director, Ad Measurement & Research, Roku
Roku
Travis Scoles
SVP, Advanced Advertising
Paramount
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