Communication evolves with every generation. As the largest generation to date, Gen Z, step into their role as trendsetters leading social and cultural change, brands need to understand their influence or risk being left behind.
In our data-backed, global study, "Generation Twitch: Leading Cultural Change," we discover what matters to emerging audiences, their values and social behaviors, how they communicate and their expectations of brands.
Brett Bates
Creative Strategy Lead, Americas
Twitch
Allison McDuffee
Director of Measurement & Insights, Americas
Twitch
