While TV advertising has changed, advertisers’ objectives remain the same. Advertisers continue to trust and funnel billions of dollars into TV to drive maximum audience reach and brand impact. The real paradigm shift lies within consumer behavior in a multi-screen reality, the continued growth of ad-supported content platforms and an industry-wide quest towards a greater understanding of TV effectiveness — from ad exposure and reach to influence, engagement and outcomes.
Jo Kinsella
President, InnovidXP
Innovid
Kate Brady
Senior Director Next Gen D2C
PepsiCo
Lauren Israel
EVP, Global Managing Partner
J3
Andrea Grasty
Director, Global Media
American Express