The Importance of Quality Data and Identity Management to Maximize Outcomes


Up Next:

20:42

Making Entertainment That Moves People


TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising sits down with Laura McElhinney, EVP, Chief Data Officer at Horizon Media, to talk about the importance of quality data and identity management to maximize outcomes for Horizon’s clients through its data platform, blu.
Fariba Zamaniyan VP, Advanced Media & Advertising
TiVo
Laura McElhinney Chief Data Officer
Horizon Media


Try these courses



Learning Path:

The Fundamentals of Generational Marketing

5 Videos, 2.5 hrs
Learning Path:

The Fundamentals of Advertising

7 Videos, 2.25 hrs