It’s an understatement to say that shopping for traditional CPG products has changed dramatically over the last 18 months. Reaching the optimal target audience for addressable campaigns is still an evolving science. Fragmentation, regulation, scale and speed have made 1:1 brand building at a mass scale more of a concerted effort. Marketers must be faster and more flexible than ever and take a more sophisticated, performance-driven approach to digital media to reach consumers where they are searching, streaming and shopping.
Senior Vice President, Global Data Partnerships
The Trade Desk
Chief Product Officer and President
IRI Media Center of Excellence