The Future of Shopping


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22:45

What Matters: The Evolution of Social Shopping and Commerce


People have moved from going shopping to always shopping. Businesses can exceed the expectations of today’s shoppers by leveraging new technologies. Hear from Gene Alston, VP of Commerce, Facebook and Salima Popatia, SVP Global Online Customer Acquisition & Retention, The Estée Lauder Companies, as they discuss how they’ve navigated this new frontier. From Live Shopping to product drops, companies like Estee Lauder are rewriting the scripts for shopping. Find out what they’re learning and how your brand can experiment, too.
Gene Alston VP of Commerce Business and Operations
Facebook
Salima Popatia Senior Vice President, Global Online Customer Acquisition & Retention
The Estée Lauder Companies


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