TV has been held to the same currency for decades, despite shifts in viewership, proliferation of screens and audience fragmentation. Today, the TV advertising industry is moving toward currencies that reflect a cross-platform, cross-media, cross-screen universe. Jo Kinsella, President of TVSquared, joins AW Studios to discuss how this shift, combined with industry-wide collaboration, have the power to make the converged TV ecosystem the strongest it's ever been for the buy-side, sell-side and everyone in between.
Jo Kinsella
President
TVSquared
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