Future Finders: The Future of Shopper Inspiration with Cara Pratt

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Building Bridges: Creating Lasting Connections With Consumers

The new era of commerce demands new ways to inspire shoppers. Retailers like Kroger are keeping a pulse on trends through millions of transactions each day. Cara Pratt, Senior Vice President of Kroger Precision Marketing, discusses how brands are using retail data to inspire new routines in the grocery aisle.
Cara Pratt SVP
Kroger Precision Marketing

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