The Coverage Gap: A Step Toward Leveling Visibility and Viewership Disparity in Women's Sports

Despite the incontestable excellence of female athletes, there is still a massive disparity in the amount of coverage they receive in broadcast games, media and sponsorship. In this session, we will dive into "The Coverage Gap," a recently released research study, conducted by FQ and DAZN that shares that yes, (spoiler alert) audience and fan interest is there - and what we can do to move the needle on more equal representation in women's sports.