100+ Years in Business


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15:17

Brands, Music and TikTok – Hitting the Right Note


In this session, attendees will hear from America’s oldest and most-loved household brands that are all celebrating 100 year+ anniversaries in 2021. After a year that tested brand resiliency, expert marketers from brands that have survived other pandemics and disasters discuss how to stand the test of time across a wide range of industries. What makes your company so resilient, what lessons did you learn and how are you planning for the next 100 years?
David Marine Chief Marketing Officer
Coldwell Banker
Jenna Lebel Chief Marketing Officer
Liberty Mutual Insurance
Shannon Lapierre Vice President and Chief Communications Officer
Stanley Black and Decker