The Role of Identity In An Evolving Data-Driven World

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How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers

More than ever, marketers are seeking an omnichannel view of the customer while combating major industry challenges-- impending regulation and uncertainty, the deprecation of third-party cookies, disparate measurement, and heightened walled gardens. Find out the role that identity plays as these industry leaders try to achieve multi-touch attribution in an ever-evolving world.
Megan Pagliuca Chief Data Officer
Hearts & Science
Daniella Harkins Chief Evangelist, Agencies

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