People, Data and Technology: The New Marketing Imperatives

Up Next:


CTV: The World Beyond Linear TV Advertising

The paradigm of People, Process and Technology has given way to Data. Data is one of the most valuable assets of every organization. As the data-driven apparatus around automated advertising and real-time targeting penetrates every aspect of media and marketing, the challenge is mastering the data. It all starts with owning the data. Join this panel discussion to learn more about the new data imperative and how organizations can plan and prepare to own, control and use their own data.
Todd Paris Managing Director-Advertising and Publisher SME
Deloitte Digital
Sean Downey VP, Media Platforms
Jillian Ryan Principal Analyst
Everis Carruyo Director of Marketing Strategy & Operations
Paul Gelb Head of Social and Programmatic

Try these courses

Learning Path:

The Fundamentals of Generational Marketing

5 Videos, 2.5 hrs
Learning Path:

The Fundamentals of Advertising

7 Videos, 2.25 hrs