A Marketer’s Guide to the California Consumer Privacy Act (CCPA)

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Addressing the Data Gap in the Publisher Ad Safety Ecosystem

The CCPA gives California consumers new rights over their data, but it's causing challenges for marketers. How should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy.
Stephanie Hanson Director, OneTrust PreferenceChoice
OneTrust PreferenceChoice

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The Fundamentals of Data Marketing

7 Videos, 3.25 hrs