The Branding of The Candidates 2020

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Building Trust and Relevance with Conscientious Consumers

Fueled by social media and the always-on, connected consumer, the branding of politics and the politics of branding have been redefined before our very eyes almost overnight. Is this a permanent change, or a moment in time? How are today’s candidates, and the President, branding themselves? What might a winning Democratic Primary brand be? What is the most compelling general election brand for President Trump? For his Democratic Challenger? Should they employ ad agencies? And how do they leverage the modern-day digital toolkit and survive the incredible tight scrutiny where one slip is amplified globally in seconds?
Ken Auletta Best selling author and media critic
The New Yorker
Donny Deutsch MSNBC Correspondent & Chairman Emeritus
Deutsch Inc.