Machine Marketing: How AI is Powering the Next Generation of Adland Creativity

It’s time to rethink the way we see AI and creativity. AI is a game-changer, but not for the reasons people may think. Join Tina Gaffney, head of customer success at AI company Realeyes, and Alice Chen, senior brand manager at Hotels.com, as they show how emerging technologies such as Emotion AI is helping marketers maximize their marketing spend and optimize the emotional appeal of their ads.