Save the Planet and Win a Grand Prix


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27:45

"Big Game" Purpose


United Nations Development Programme (UNDP) initiative and 2019 Cannes Lions Grand Prix winner - The Lion’s Share - provides a mechanism for brands to save nature and support local communities each time an animal image is used in an ad. By donating 0.5% of media spend on ads with animals to The Lion’s Share, brands can make a significant contribution.
Christoph Becker CEO & CCO
GYRO
Boaz Paldi Engagement & Partnership Manager
United Nations Development Programme
Tina Allan EVP, Director Data Solutions
BBDO New York
Bruce Reynolds Social Impact Director
Dentsu Aegis Network


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